Founder Notes

Branding vs Marketing: Why Your Business Isn’t Growing
I was having drinks with a friend the other day who has owned her own business for awhile but, after years of trying, still hasn’t gotten it off the ground. We were three glasses in (leave your judgement at the door please) when she said, “I think I need better marketing.” To which I replied, “No you don’t. What you need is to decide what your business actually is.” Okay fine, I didn’t actually say that because I value our friendship and fear the kind of honest conversation that ends... Read more...
The Ultimate Roadmap to Brand Strategy & Brand Expression
Have you ever looked at a brand like Apple, Nike, or even your favourite local coffee shop and wondered why they feel so... right? It’s not just a lucky colour choice or a catchy slogan. It’s a carefully crafted Brand Strategy. If you feel like "branding" is just a fancy word for a logo, you’re not alone. But today, we’re breaking down the walls. I’ve created a roadmap to help you understand the three pillars of a brand that actually converts followers into fans. What is Brand Strategy? Brand Strategy is a... Read more...
Personal vs Business Brand
When you are first starting out, one of the most critical decisions you will make isn't about your product, it’s about your brand. The foundation you build today dictates how you will scale tomorrow. The question I hear most often from new founders is: “Should I build a personal brand or a business brand?” This isn’t just about aesthetics. It’s a fundamental strategic choice that impacts your daily operations, your growth potential, and your long-term ROI. In 2026, the marketplace is too crowded for a blurred identity. To succeed, you... Read more...
Why Am I Not Getting Customers? It’s Probably Not What You Think.
Most founders who land here are Googling “why am I not getting customers?” after building the website, posting consistently, and still not making sales. In this post, we break down why small businesses struggle to get customers and why the issue is usually clarity, not effort. If your business feels busy but not moving, start here. Read more...
My Entrepreneur’s Toolkit FAQ: What It Is, Who It’s For, and How It Helps Small Business Owners
An honest, straightforward FAQ to help you decide whether My Entrepreneur’s Toolkit is the right next step for your business. Read more...
How Small Business Owners Can Grow and Scale Sustainably: Why We Built My Entrepreneur’s Toolkit
If you’ve ever wondered whether you’re doing the right things in your business, you’re asking the right question. This post breaks down why small business growth feels so hard and how My Entrepreneur’s Toolkit helps bring focus back to what matters. Read more...
Why Branding Matters for Small Business Owners and Entrepreneurs
Branding helps small business owners clarify their value, market more effectively, and make better growth decisions. Here’s why it matters more than you think. Read more...